Paul Joly (2000), a visionary artistic director hailing from the lively streets of Paris, embodies a dynamic fusion of creativity and innovation. Born and raised in the heart of the French capital, he charted his creative trajectory through the corridors of École Penninghen, ultimately attaining mastery in art direction.

With his academic prowess sealed in a master’s degree, Paul now graces the role of Artistic Director of Image at Le Gramme, a distinguished men’s jewelry brand. Within this realm, he endeavors to sculpt the visual identity of the brand with a distinctive touch – a blend of impact, humor, and occasional absurdity, all carefully ensconced within the folds of meticulously crafted aesthetics.

Paul’s creative lexicon draws inspiration from a diverse array of luminaries. From the groundbreaking designs of Peter Do to the branding challenges posed by Helmut Lang, each influence leaves an indelible mark on his artistic canvas. The monochromatic allure of Jil Sander‘s brand imagery serves as a beacon in his creative journey, alongside the captivating lens of photographer Axel Morin and the imaginative ventures of Glenn Martens for Diesel and Y/Project.

Beyond the confines of his professional role, Paul Joly unveils a realm where reality intertwines with fantasy. Whether crafting an entirely new brand or contemplating the allure of New York’s multicultural dynamism, his imaginative spirit dances on the fringes of the absurd, keeping the flame of eccentricity alive in his work. In these flights of creativity, he strives to not only capture dreams but also offer a unique perspective on the world that surrounds him.

Paul’s journey mirrors the dynamism of the fashion-focused world of image-making. Through his lens, he aspires to birth a brand that encapsulates not just his essence but also reflects the evolving tapestry of society through a nuanced lens. In his hands, the future of fashion might just find itself shaped by the visionary musings of Paul, a dreamer unafraid to traverse the boundaries of reality in pursuit of artistic expression. Paul Joly stands at the crossroads of artistic ingenuity and a future where innovation knows no bounds.